• Style

    Cult and Reclaimed

    25 January 2016

    On the top­ic of design­er brands, cult items, and dis­cre­tion in per­son­al styling.

    ASOS shirt, ASOS duster coat, ASOS spray on jeans, Tim­ber­land boots, Lars­son and Jen­nings watch.

    Quite hilar­i­ous, isn’t it? The heav­i­ly mis­guid­ed per­cep­tion of fash­ion as some sort of col­la­tion of high-end and puke-worthi­ly expen­sive pieces. This shal­low assump­tion pre­vails not only in lay­man think­ing, but also in the minds of con­sumers who seem to live in a world where mon­ey lit­er­al­ly does fall from the sky [can you What­sapp me the loca­tion, though?] It’s the sud­den influx of gold design­er stamps and the sense of supe­ri­or­i­ty that pos­sess­es more dan­ger­ous­ly than any demon. ‘Style’ seems to now have some price and qual­i­ty cor­re­la­tion under­min­ing any sense of authen­tic­i­ty in the way one styles them­selves.

    Often the delin­eation between dress­ing for one­self and dress­ing in accor­dance with trends is blurred in the uprise of preva­lent dig­i­tal influ­encers that are now part such a sig­nif­i­cant por­tion of the fash­ion are­na. A sim­ple tap on an Insta­gram post reveals the tagged brands the influ­encer is wear­ing and begins to embark on a self-per­pet­u­at­ing cycle where peo­ple are shar­ing what they’re wear­ing whilst look­ing at oth­er #OOTDs. Some have seemed to for­get that at the very fun­da­men­tal lev­el of fash­ion, sub­jec­tiv­i­ty plays an inte­gral role in under­pin­ning the entire notion of dress­ing up, and that means receiv­ing run­way inspi­ra­tion rather than lis­ten­ing to the dic­ta­to­r­i­al fre­quen­cies of soci­ety in cap­ping what one should and shouldn’t wear. As much of an expres­sion it is to paint an oil on can­vas, walk­ing out of the house feel­ing con­fi­dent in show­cas­ing one’s per­son­al­i­ty is also an act of art. So as wel­com­ing as the thought of wear­ing that cult design­er bag is because it’s ‘in trend’, per­haps it’s time to recal­i­brate and begin accept­ing the idea that any piece of fab­ric is worth a try if it sits com­fort­ably on one’s shoul­ders.

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