• Photography

    Home­ware Hoard­er

    3 November 2016

    It’s axiomat­ic that the advent of social media has rev­o­lu­tionised the notion of con­tent pub­li­ca­tion and has pro­vid­ed nov­el oppor­tu­ni­ties con­nect­ing brands and free­lance artists, but it’s not every­day that you get to work with a brand whose prod­ucts you’ve grown up using.

    Every now and then an oppor­tu­ni­ty presents itself for me to engage in some­thing pret­ty spec­tac­u­lar and it impels me to take a momen­tary pause to recal­i­brate. It’s axiomat­ic that the advent of social media has rev­o­lu­tionised the notion of con­tent pub­li­ca­tion and has pro­vid­ed nov­el oppor­tu­ni­ties con­nect­ing brands and free­lance artists, but it’s not every­day that you get to work with a brand whose prod­ucts you’ve grown up using. So here’s the back­sto­ry: back in ear­ly Sep­tem­ber, which feels like a life­time ago now, along­side some oth­er influ­encers who were also involved in this edit, I received an email to shoot a hand­ful of images for Marks and Spencer’s launch on Shop­style. My domain was nat­u­ral­ly the home décor sec­tion (cue obses­sive décor Insta­gram flat­lay mon­tage). Upon receiv­ing this invi­ta­tion, my ini­tial thought process con­sist­ed of a skip of a heart beat out of pure incred­u­lous­ness, which lat­er mor­phed into an increased heart rate because I read the last few lines of the email which essen­tial­ly said I had one sin­gle week­end to shoot these images, which would ordi­nar­i­ly be achiev­able, except on this occa­sion I was jug­gling intense study com­mit­ments.

    I would love to,’ I replied.

    So long sto­ry short, here are a select few of the final prod­ucts which I lit­er­al­ly sweat­ed over. The thing peo­ple don’t realise about still life pho­tog­ra­phy is that just while the prod­ucts are sta­tion­ary, the pho­tog­ra­ph­er nor­mal­ly isn’t. It con­sists of con­stant read­just­ment of light­ning, object place­ment, tri­pod shuf­fling (if you’re that ded­i­cat­ed), and just minor tweak­ing here and there, until you realise your back­side is drenched in (hope­ful­ly only just) sweat. So worth it, though.

    See the orig­i­nal edit here.